Client: Skechers
Category: Branded video content & social activities
Achievement: 4,3M views | 87,572 engagement
Distribution: YouTube, Facebook, Flix, Chiasenhac.com
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A short film strongly ties to brand message and function to shake up the hearts and minds of Generation Z.
Challenge:
Skechers have arrived in vietnam for many years but still unpopular to young people. This brand wants to build brand awareness and push sales for the new-launch product.
Solution:
Inspirato media teamed up with the crew of talented director, actors and actresses to produced a short film portraying love and life of a set character of generation Z who always try their best to live life to their fullest.
Recognize that young people don’t pay much time on TV as they do in the past. Inspirato createdshortfilm and MV real love and decided to launch on digital only..